Some businesses use their LinkedIn page to connect with potential customers or clients. They may post special offers or coupons on their page or use them to share news and information about their industry. Other businesses use their page as a way to recruit new employees. They may post job openings on their page or use them to connect with potential candidates.
Whatever the purpose, a business LinkedIn page can be a valuable tool for businesses of all sizes.
What is the difference between a Company Page and a personal profile?
To get benefits from LinkedIn, it is essential not to confuse these two pages. Your profile is about your experience, skills, and connections. Your LinkedIn Company Page is about your organization – what it does, its products and services, its people, and its news.
A Company Page is a central hub that allows you to share updates, post content, run ads, see analytics, and more. LinkedIn members who follow your Company Page will see your updates in their LinkedIn feed.
Your profile is about your experience, skills, and connections. Your LinkedIn Company Page is about your organization – what it does, its products and services, its people, and its news.
A Company Page is a central hub that allows you to share updates, post content, run ads, see analytics, and more. LinkedIn members who follow your Company Page will see your updates in their LinkedIn feed.
4 Types of Content to share on your Company Page
The types of content you share on your LinkedIn Company Page will depend on your business goals. However, we recommend you mix it up and share various content types to keep your followers engaged. Here are four types of content to get you started:
News and updates
Share newsworthy content such as company announcements, product launches, industry news, and blog posts.
Employee stories
Showcase your employees and their work with stories, videos, and photos. This is a great way to connect with potential candidates and give your employees a platform to share their talents and expertise.
Customer stories
Highlight your customers and their success stories. This is a great way to build trust and credibility with your target audience.
Tips and advice
Provide helpful tips and advice related to your industry, products, or services. This is a great way to position yourself as a thought leader and build trust with your target audience.
Why does your business need a LinkedIn company page?
Here are some reasons that you need a LinkedIn company page:
· Engage with a professional community
LinkedIn is a professional network with over 530 million members in over 200 countries and regions. By creating a Company Page, you can connect with this community and engage with potential and current customers, employees, and partners.
· Build credibility and trust
Your LinkedIn Company Page is a great way to build credibility and trust with your target audience. You can showcase your expertise and build trust with your target audience by sharing news, updates, employee stories, and customer stories.
· Generate leads and sales
Your LinkedIn Company Page can be a powerful lead generation tool. By sharing helpful content and running targeted ads, you can drive traffic to your website and generate leads and sales.
· Improve your search engine ranking
Your LinkedIn Company Page can help improve your search engine ranking. Optimizing your page and sharing keyword-rich content can enhance your visibility in search engines and attract more website visitors.
A LinkedIn Company Page has many other benefits, such as building brand awareness, connecting with employees, and promoting your products and services. If you are a business, we recommend you create a LinkedIn Company Page to take advantage of all its benefits.
· Engage with a professional community
LinkedIn is a professional network with over 530 million members in over 200 countries and regions. By creating a Company Page, you can connect with this community and engage with potential and current customers, employees, and partners.
· Build credibility and trust
Your LinkedIn Company Page is a great way to build credibility and trust with your target audience. You can showcase your expertise and build trust with your target audience by sharing news, updates, employee stories, and customer stories.
· Improve your brand’s perception
Your LinkedIn Company Page can help improve your brand’s perception. You can improve how your target audience perceives your brand by sharing positive news and updates about your company.
· Showcase your achievements
A LinkedIn company page is a great way to showcase your business’s achievements. By sharing your successes on your page, you can show potential customers and clients what your business is capable of. This can help you attract new business and build trust with existing clients.
· Increase sales
A LinkedIn company page can help you increase sales for your business. By sharing your company’s story, promoting your products and services, and engaging with potential and current customers on your page, you can create a community of users who are interested in what you have to offer and are more likely to make a purchase.
Conclusion
A LinkedIn Company Page is a valuable tool for businesses of all sizes. It is a great way to build credibility and trust with your target audience, generate leads and sales, and improve your brand’s perception. If you are a business, we recommend you create a LinkedIn Company Page to take advantage of all its benefits.
