In the heart of Olive Branch and Byhalia, Mississippi, Everything’s Yours Appliances had a simple yet vital goal: convert strong community interest into consistent in-store sales. With an ever-growing inventory of new and scratch-and-dent appliances, the company was already known for affordability, but lacked a modern digital presence that matched their product value and customer service.
That’s where Kiri Marketing Agency stepped in. Through a strategic blend of web development, social media optimization, and hyper-local advertising, Kiri helped Everything’s Yours Appliances turn passive digital engagement into real-world results.
Rebuilding the Foundation: Website and Online Visibility
Kiri started by redesigning the client’s outdated website into a responsive, clean, and functional platform. The new site served a dual purpose: it became both a catalog for appliance browsing and a tool for reserving products with a small holding fee. This feature was especially important for the scratch-and-dent inventory, which is only available for in-store pickup.
To strengthen the online presence further, Kiri optimized both the Olive Branch and Byhalia Google Business profiles, increasing visibility on local search results. Analytics showed measurable results: customers were now finding the store via Google, viewing products online, and walking into the store ready to buy.
Social Media That Converts
Before Kiri’s involvement, the business maintained a social presence, but not one that was fully optimized for engagement. In 2024, Kiri implemented a strategic content calendar focused on Instagram Reels, Facebook video, and refreshed story highlights, leaning into community-based storytelling and behind-the-scenes product education.
The results?
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📈 +362 new Facebook page likes
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📈 +153 new Instagram followers
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Engagement growth fueled by regular Reels and Facebook Marketplace promotions
Kiri didn’t just grow the audience, it activated it. By posting relatable, local, and educational content, customers began to interact more directly with the brand. “We saw people walking in specifically referencing posts or videos they had seen online,” the marketing team reported.
Letting Video Do the Talking
Recognizing the visual nature of the appliance industry, Kiri shifted much of the client’s advertising focus to video ads.
These included:
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Short walk-throughs of available scratch-and-dent products
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Staff-led demos explaining product features
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Sale promotions tied to holidays and limited-time offers
This pivot to video not only increased brand trust but also helped achieve a higher return on ad spend (ROAS). The team used local targeting to ensure the content reached the community most likely to convert, and it worked, traffic to the website and inquiries jumped after each major campaign.
Data-Driven Insights and Continuous Growth
Behind the scenes, Kiri tracked performance through Google Search Console, Facebook Insights, and Instagram analytics to continuously refine their strategy.
“Utilizing Reels and consistent visual storytelling allowed us to engage not just passive followers, but real local shoppers,” said a member of Kiri’s team.
From page likes to Google Business interactions, the 2024 performance proved that Everything’s Yours Appliances wasn’t just building an audience, it was building a customer base.
Final Thoughts
Everything’s Yours Appliances transformed its marketing strategy in 2024 with Kiri’s help. The store saw measurable increases in digital engagement, in-store visits, and customer confidence in their product lines. By investing in targeted video, a user-friendly website, and localized digital strategies, the business became more than a store, it became a community resource.
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